By Sofia Serrano and Austyn Allison
The video-sharing platform TikTok recently launched its corporate arm, TikTok for Business. TikTok for Business is the platform’s offering for brands to develop their image and unleash their creativity, to raise their voice and find the right audience among a young and engaged TikTok community.
Following the trend of virtual events during the pandemic, TikTok for Business gathered an online community for an Open Day at the TikTok Hive – a virtual conference centre. When guests logged in, an enthusiastic man in a unicorn onesie welcomed them to the platform before leading them to an interactive Reception, the “homepage for the day”. In the Receptio
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