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TikTok continues to grow in GCC despite global controversy around the platform

Brands have yet to capitalise on the platform’s popularity with a new breed of influencers creating content in unique styles suited to the short-form video platform

 

Short-form mobile video platform, TikTok, is seeing phenomal growth across the GCC, with the app ranking among the top downloads in regional Apple and Google Play Stores despite the controversy around the Chinese-owned platform in the United States and elsewhere.

TikTok App Store Rankings, 01 August 2020

Country
Apple App Store
Google Play Store

UAE
6
3

Bahrain
8
5

Kuwait
6
6

Oman
4
3

KSA
3
5

Source: similarweb.com

The region’s top content creators are continuing to grow their follower base and generate fan engagement.

Latest figures from analytics and technology consultancy Anavizio – which has been tracking TikTo


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