By Kian Bakhtiari, co-founder of The People
Long after the lockdown is over, Covid-19 will have an enduring impact on society. For the first time in a long time, no-one truly knows what the future holds. Sure, we have seen major events such as 9/11 and the Arab Spring but they have all had regional epicentres, whereas the pandemic is a truly collective experience, felt the world over.
Two years ago, I left Dentsu Aegis Network to start The People (in the UK). We are powered by a community of 150-plus young, diverse creators with an approach rooted in culture and creativity. And our mission is to unleash the creative potential of young people.
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