As we move into Web 3.0 and all the exciting developments it portends for MarCom, it becomes increasingly clear that what the world needs is value creation in all areas – for our teams, clients and consumers. Creating value is the purpose of innovation, and that drives growth. Whenever we are asked for the secret sauce recipe behind exponential growth, our answer is ‘innovation’.
The first pillar: diversity
While most businesses focus on applying innovation to build financial capital, innovation in managing human capital is what truly sets leaders apart. Our team is that precious and rare resource which defines our business. We deal in ideas, imagination and storytelling, and the peo
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