What are the biggest challenges facing the PR industry?
The industry is facing three main challenges, of which the foremost is the shortage of competencies, given that they are in high demand, especially in the Gulf region. Building confidence is another challenge.
Amid the mounting wave of fake news and misinformation sweeping today’s world, navigating safely in such turbulent water becomes indispensable to staying trustworthy.
Another big challenge is constantly confusing PR with digital marketing on social media. It’s common to confuse them, even though the two have significant differences.
What major changes have you observed in the industry in the MENA region over the past f
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