Businesses across all verticals and geographies have been impacted by the pandemic. Subsequently, the Covid-19 crisis and its impact on marketing have been unprecedented. From the shift in the shopping attitudes to behaviours to preferences, brand experts and marketing teams are keeping an eye on evolving trends.
As consumers are engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and engagement strategies while accelerating their digital footprint. While advertisements on popular social media platforms like Facebook and Instagram are a part of the marketing mix, app brand marketers are also leveraging other popular mobile apps in t
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