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The year ahead for the region’s media sector

Augustus Media’s Richard Fitzgerald presents his predictions for the MENA media industry in 2024

For the upcoming year:

Saudi media scene is getting stronger with three major groups taking hold

MBC will go public, listing 10 per cent of its shares. They won’t distribute dividends, indicating a focus on reinvesting in their operations. Expect to see more M&A activities by the end of the year. MBC will launch its ‘Vice’ product and its success remains to be seen. It draws inspiration from the 1992 Montreal culture brand and is born out of a previously bankrupt business. This venture aims to represent the youth of an emerging Saudi Arabia, aligning with Vision 2030.

PIF (Private Investment Fund) owns SSC(Saudi Sports Company) , which does not have its own streaming service. There shou


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