The Covid years have changed all of us – more mentally than the impact of the virus on the physical body. Our perspective and outlook on how we want to live life have changed big-time. The advertising and media world is reflective of these changes. While staying home for a significant part of the day was not out of choice, when we eventually stepped out we were still wary of wasting time out of the home; clear purpose of travel and optimising time out will be engraved for a long time to come. Similar changes will reflect on the media we consume and engage with, in 2022. Here are a few such predictions for 2022, reflective of some of the more profound changes within us:
1. Time management
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