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posted on Jan. 06, 2025 at 12:14 pmJan 6, 2025

The Vantage rebrand unites global media, sustainability ads, adtech solutions

posted on Jan. 06, 2025 at 12:14 pmJan 6, 2025

The rebranding aims to streamline cross-departmental and inter-subsidiary collaboration, fostering operational synergies across the group and ensuring consistency across all client touchpoints.

https://youtu.be/wuLYw8zPo1w

The MediaVantage, a global media representative in the region, along with The GreenVantage and The TechVantage, known for their focus on championing sustainability in advertising and adtech solutions respectively, have officially united under a single, dynamic brand identity: The Vantage.

Marking the company’s 15th anniversary milestone, the rebrand aims to celebrate a legacy of excellence while embracing cutting-edge marketing practices to stay ahead of industry trends. The unified identity reflects a strategic evolution, aligning the group under one cohesive brand while enhancing its position as a global advertising partner.

Commenting on the rebrand, M

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Tags:adtech advertisers Advertising Clients cross-departmental collaboration Identity inter-subsidiary collaboration Manoj Khimji marketing practices media operational synergies Rebrand sustainability The GreenVantage The Mediavantage The TechVantage The Vantage

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.