Following The Trade Desk’s recent announcement that it has developed Ventura, a new streaming TV operating system (OS), Campaign Middle East reached out to Terry Kane, Managing Director, Middle East and Africa, The Trade Desk to evaluate how Venture will address key issues within the market.
The Trade Desk confirmed that it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura with the aim to solve prevailing problems, including frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest.
“With 65 percent of UAE residents watching streaming content daily and spending more ti
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:advertising supply chainconflict of interestContent creationcross-platform content deliveryefficienciesengagingfair marketplaceimmersiveOEMsoriginal equipment manufacturerspersonalisationstreaming TVstreaming TV aggregatorsstreaming TV operating systemsubscription managementsupply chain costssupply chain hopsTerry KaneThe Trade DeskTV ad experienceuser experienceVenturaviewer experience
