The global trend of moving from agencies to tech companies is starting to be felt for the first time in this region. Why? And what can agencies do to stop it, asks Seyoan Vela
It has been said that what keeps Sir Martin Sorrell awake at night is the old Ogilvy adage that his ‘assets go up and down the elevator every day’. Now I am not sure if that is completely true. I am sure having shareholders revolting over your record salary and working with the French are just some of the other issues that are keeping Sir Martin counting sheep. But, it is true that his assets are going down the elevator every night. And not all of them are coming back up it the next morning. WPP is not the only one
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