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The Spin: ‘Fomething if wrong’ and we noticed it

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in January 2025.

The Spin

2025 has begun with its fair share of mishaps within the realm of media and marketing. While some brands claimed that the rather obvious typos in their campaigns were part of their ‘attention grabbing’ tactics, others bore the ire of global audiences for more serious creative infractions.
We begin with a Coors Light advertisement, which was splashed across New York’s Times Square. It took only a few hours for content creators across the globe to jump on the hype cycle of a ‘chilling mistake’, branded the ‘most glaring typo of 2025’.

While the jury’s still out on whether this was intentional or not, Molson Coors Beverage Company spun this to their advantage, calling it a “case of the Mondays”


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.