MOUSTAFA ISMAIL, CEO, Smaat Co
At a time when ad spend is continuously decreasing, agencies are finding it impossible to say no to taking a new project or a client on board. The result in many cases of saying yes to certain types of businesses and people is a loss more than a gain.Below we discuss six kinds of clients agencies need to stand their ground against.
1. THE SHORT-TERM THINKER
The fastest formula for failure is a team that wants to achieve and judge results without placing, refining and judging the process. Focus on short-term goals without a long-term vision is one of the biggest issues we face in ME
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