Where do you see the biggest potential for growth in Saudi?
Saudi Arabia’s advertising industry presents immense potential for growth, particularly in the digital and social media spheres.
With an estimated advertising market of around US$2 billion in 2023, Saudi Arabia leads the region in advertising spending.
The forecasted growth to exceed US$12 billion in the MENA region by 2024 underscores the country’s significant contribution to the region’s advertising landscape.
Saudi Arabia’s early adoption of digital transformation and its position as a global leader in social media penetration align with the growth trends seen globally in digital and social media advertising.
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