Ever noticed how the word “demure” has been popping up all over your social feeds lately? This classic term has become a trend, taking on a fresh, modern twist thanks to internet culture.
Let’s dive into the origins of “demure,” how trends spread online, and how savvy brands can ride this wave to connect with their audiences.
The origins of the ‘demure’ trend
“Demure” has been around since the late 14th century, coming from the Anglo-French word “meur,” which means “mature” or “discreet”.
Over the centuries, it evolved to describe someone who is modest, reserved, or serious.
Today, it often carries a playful hint of coyness or affected modesty.
How internet culture spreads
Internet culture is like a wildfire—fast, unpredictable, and incredibly powerful. Here’s how it spreads:
Memes and viral content
Memes are the lifeblood of internet culture. These funny, often satirical images or videos spread like wildfire, morphing slightly with each share.
Social media platforms
TikTok, Instagram, and Twitter are the main stages where trends are born and spread. Hashtags, challenges, and viral videos can catapult a trend into the mainstream overnight.
Online communities
Forums, subreddits, and niche online groups are the incubators of internet culture. These spaces allow people with shared interests to connect and spread specific cultural elements.
Influencer marketing
Influencers are the trendsetters of the digital age. Their large followings and engaging content make them key players in spreading trends and shaping online conversations.
The origin of internet culture
Internet culture started in the early days of the web, with online communities forming around specific interests and hobbies. These early adopters—academics, technologists, and enthusiasts—created subcultures that eventually influenced mainstream trends.
How brands can leverage ‘demure’ and the internet culture
Brands can tap into the “demure” trend and broader internet culture to create engaging, relevant marketing strategies. Here’s how:
1. Embrace the Trend: Incorporate the “demure” aesthetic into your campaigns. Use elegant visuals, promote products that align with the trend, or create content that humorously plays on the concept of being “demure”.
2. Collaborate with Influencers: Partner with influencers who embody the “demure” vibe. Their authentic content can help your brand reach a wider audience and resonate more deeply.
3. Create Shareable Content: Develop content that’s easy to share and has viral potential. Think memes, short videos, or interactive posts that encourage user participation.
4. Engage with Online Communities: Get involved in online communities related to your industry or target audience. By contributing valuable content and engaging in conversations, you can build trust and establish your brand as part of the community.
5. Monitor Trends: Stay on top of the latest trends in internet culture. Regularly check social media platforms and online communities to identify emerging trends and adapt your strategies accordingly.
6. Be Authentic: Authenticity is crucial in internet culture. Create genuine connections with your audience by being transparent, relatable, and true to your brand values.
The word “demure” has transformed from a historical term to a trendy buzzword in internet culture. By understanding how internet culture spreads and leveraging the “demure” trend, brands can create engaging and relevant marketing strategies. Embrace trends, collaborate with influencers, create shareable content, engage with online communities, monitor trends, and be authentic to succeed in the digital age.
By John Karam, Senior Social Media Manager, Hashtag Social Media Agency
