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The renaissance of luxury concept stores

VISION INDUSTRY’s Gian Paolo explains how leading luxury brands are setting the pace for the retail sector

The Middle East is evolving at a skyrocketing pace, witnessing a steady emergence of new brand identities striving to leave a mark on the mercurial consumer mind.

As the market mix becomes bolder, the survival mantra for brands lies in their adaptability and agility. From the simplicity of two-dimensional online shopping to the resurrection of the multi-dimensional brick-and-mortar experience, the retail landscape in the Middle East is undergoing a profound transformation.

At the heart of this evolution lies the luxury retail sector, a domain dominated by esteemed names like Dior, Salvatore Ferragamo, and Hermes, boasting legacies spanning generations.

According to Goldstein Research,


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