The Middle East is evolving at a skyrocketing pace, witnessing a steady emergence of new brand identities striving to leave a mark on the mercurial consumer mind.
As the market mix becomes bolder, the survival mantra for brands lies in their adaptability and agility. From the simplicity of two-dimensional online shopping to the resurrection of the multi-dimensional brick-and-mortar experience, the retail landscape in the Middle East is undergoing a profound transformation.
At the heart of this evolution lies the luxury retail sector, a domain dominated by esteemed names like Dior, Salvatore Ferragamo, and Hermes, boasting legacies spanning generations.
According to Goldstein Research,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Vision Industry