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posted on May. 16, 2025 at 4:00 pmMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

posted on May. 16, 2025 at 4:00 pmMay 16, 2025

The Red Sea partnered with creative agency Freedom, production house Beautiful Destinations, media agency Starcom, and destination communications partner PRCO to bring the campaign to life.

The Red Sea We've Saved a Place for You campaign

The Red Sea has revealed key details behind its recent We’ve Saved a Place for You campaign, which has been creating quite the buzz on social media channels for its storytelling and continuity – building on its previous Be The First campaign.

The campaign evokes an emotional truth behind the destination: that The Red Sea has always been around, waiting — not simply to be seen, but to be felt and experienced.

Rooted in the spirit of Hafawa, which refers to the unique Saudi warmth and hospitality, the campaign unveils The Red Sea as a destination designed with purpose: a reserved paradise that balances sustainability and luxury; a place where boundless experiences meet tailored personal jo

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Tags:Advertising Beautiful Destinations Boundless Spirit Campaign Culture Destination marketing digital Elias Saroufim emotional experienced Freedom hospitality Integrated Julie Audette KSA Luxury luxury tourism marketing nature people place PRCO Pulse Reserved Paradise Saudi Arabia Social social media Starcom The Red Sea The Red Sea Global tourism marketing We've Saved a Place for You

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.