Male; 29; married; lives in Dubai; interests: travel, tech and cookery. So, go on, target me. If you’re wondering what my angle is here, there is none. This is my data profile, but truthfully this could also belong to any number of adult males living in the country. It’s standard enough to enable some level of personalisation, but beyond that? Well, ‘Male 29’ (as we’ll now refer to him) remains fairly generic.
Given the general feeling of distrust among users right now, to them at least this is probably a good thing. For us it shows we still have a long way to go as an industry to prove that a fair value data exchange is not only possible but essential to remove this deadlock and e
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