AwardsFeaturedNews

The PRCA MENA Awards 2020 Winners announced

The major wins for the evening were Brazen for Small Consultancy of the Year and Hill+Knowlton Strategies for Large Consultancy of the year award

Large Consultancy of the Year winner: Hill+Knowlton Strategies

The Public Relations and Communications Association (PRCA), the world’s largest professional PR body marked its 4th annual PRCA MENA Awards recently.  Celebrating the best of teams, campaigns and individuals in the PR and communications industry, the PRCA MENA Awards 2020 was held at W Dubai – The Palm on Wednesday, 5th February.

The event saw leading practitioners and campaigners from the industry from across the Middle East and North Africa region presenting their quality of work which was a testament to the event being a huge success.

Francis Ingham MPRCA, Director General, PRCA, said: “The PR industry in the Middle East and North Africa is in fantastic shape. Without exception, the quality of work showcased at last night’s PRCA awards was world-beating. We congratulate all of the winners for raising the bar even higher.”

The PRCA MENA Awards 2020 was judged by the biggest names of the world from the PR, communications and journalism industry. A total of 17 highly commended and winners were announced at the awards night for their excellence of work in different categories, amongst which the big wins of the evening were Consultancies of the year and PR leader of the year. The Small Consultancy of the year was won by Brazen while Hill+Knowlton strategies won the Large Consultancy of the Year award. The night’s most celebrated accolade, the PR Leader of the Year award was won by Loretta Ahmed of Houbara Communications.

Here is the list of winners and highly commended teams and individuals in each category:

The Big Wins:

Small Consultancy of the Year – Brazen

Small Consultancy of the Year – BrazenHighly Commended: Atteline

Large Consultancy of the Year – Hill+Knowlton Strategies

Large Consultancy of the Year – Hill+Knowlton Strategies

Highly Commended: Weber Shandwick MENA

PR Leader of the Year – Loretta Ahmed – Houbara Communications

PR Leader of the Year Winner – Loretta Ahmed – Houbara Communications

Highly Commended: Matt Slater and Gregg Fray – Seven Media

Best Integrated Campaign

Winner: Jotun Paints – Master Painter

Best Integrated Campaign winner: Jotun Paints – Master Painter

Highly commended: Houbara Communications and markettiers – Volkswagen Middle East – A Year on the Road campaign

Best PR Campaign: B2B

Winner: ASDA’A BCW – Network International IPO on London Stock Exchange

Best PR Campaign: B2B Winner – ASDA’A BCW

Highly Commended: FTI Consulting – CFA Institute

Best PR Campaign: B2C

Winner: Edelman – #RSATravelPhotoFails

Best PR Campaign: B2C Winner – Edelman

Highly Commended: Weber Shandwick MENA – What Coffee are you? / McDonalds Kuwait

Best PR Campaign: Media Relations

Winner: Seven Media – Special Olympics World Games

Best PR Campaign: Media Relations Winner: Seven Media

Highly Commended: Memac Ogilvy – Expo 2020 Dubai, Global Optimism Outlook Report

Best PR Campaign: Influencer Relations

Winner: Q Communications – DHL Express, Mo Salah: The Social Human Network

Best PR Campaign: Influencer Relations Winner: Q Communications 

Highly Commended: L’oreal #STEMINIST – BPG Orange

Best PR Campaign: Digital

Winner: Weber Shandwick MENA – How to break the internet in Saudi Arabia / Netflix

Best PR Campaign: Digital Winner: Weber Shandwick MENA

Highly Commended: Golin MENA – Jotun Paints – Jotashield

Best PR Campaign: Crisis Communications

Winner: Hill+Knowlton Strategies – Best of BAKU

Best PR Campaign: Crisis Communications Winner: Hill+Knowlton Strategies

Highly Commended: Edelman – AlSoudah Season

Best PR Campaign: Game Changer

Winner: M&C Saatchi Public Relations – MOBILY – #EVERYONESKINGDOM

Best PR Campaign: Game Changer Winner: M&C Saatchi Public Relations

Highly Commended: APCO Worldwide – Pada

Results on a Budget

Winner: Atteline – STEAMathalon, future-proofing the next generation

Results on a Budget Winner: Atteline

Highly Commended: Cicero & Bernay Public Relations – Sikka Art Fair 2019

Regional PR Campaign of the Year

Winner: Seven Media – Special Olympics World Games

Regional PR Campaign of the Year Winner: Seven Media

Highly Commended: ASDA’A BCW – ‘A Call for Reform’ – The 11th Annual ASDA’ BCW Arab Youth Survey

Strategic Communications Campaign

Winner: Cicero & Bernay Public Relations – Azizi Developments

Strategic Communications Campaign Winner: Cicero & Bernay Public Relations Highly Commended: Toh PR – From Market Leader to Global Player – Rebrand of Cluttons to Savills

Social Impact

Winner: BPG Orange – L’oreal #STEMINIST

Social Impact Winner: BPG Orange

Highly Commended: Audi Middle East, Houbara Communications, markettiers and Avant Garde – The Audi Innovation Award

In-House Team of the Year

Winner: Discovery

In-House Team of the Year Winner: Discovery

Highly Commended: APCO – UAEREP

Rising Star of the Year

Winner: Hadeel Mansour – markettiers

Rising Star of the Year Winner: Hadeel Mansour – markettiers

Highly Commended: Sanjana Soman – Hill+Knowlton Strategies

 

Comments

");