The past year has been dominated by insights and developments of the Covid age, but another potentially industry-changing dynamic has seen tremendous growth – the power of synergies – the additive effect of two or more media working together to drive overall brand or sales KPIs. Although it is true that the concept of media synergies has been around for a long time, designing strategies for maximum impact and selecting the right channels is still new to the region; it is also crucial and should not come down to guesswork.
OOH! Campaign Breakfast Briefings are back! Join us to discuss all things Out-Of-Home – live and in-person. But register now. Tickets are limited. Click here for more deta
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
