The link between professional sportspeople and brand partnerships is as old as modern media and advertising itself. Most obviously, and successfully with brand endorsements and lucrative contracts, and usually reserved for the ‘big names’.
Brand partnerships can be a lucrative side income, and this commercial profile building is often enough to sustain an ‘off field’ career of its own when the time comes to hang up the boots, bat, ball or bike.
Former England cricketer Azeem Rafiq talks to Campaign Middle East editor Justin Harper about brand partnership strategy for pro-athletes.
“After a career as a professional cricketer, for both Yorkshire County Cricket Club and England,
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