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The next step, by Electriclimefilms’ Oliver Harbord

As the advertising and production industry recovers from the pandemic, it has a chance to become a better version of itself, writes Electiclimefilms’ Oliver Harbord

Now, more than ever, it is time to look towards the future.
There is no doubt that for almost two years life has been tough for everyone, not just in the Middle East, but also around the world.
However, there is light at the end of the tunnel as we start to emerge from the Covid-19 pandemic and there is an ambition to return to some form of normalcy.

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But even beyond that, there is an appetite and thirst to take the next step in innovation and push the boundaries of what has come before.
There is no doubt that in recent years the Middle East has started to become a


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