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The new media – Television: Gathering momentum towards a new era, by Mediasat’s Ziad Moussa

By Ziad Moussa, COO, Mediasat Advertising.

 
As the media landscape continues to transform, we cannot but highlight the TV landscape being massively different from what it once was. Today, we are in the middle of the biggest revolution, with the constant rise of different viewing options that play a major role in how a person consumes content. As viewers adopt new ways to access video content, they sometimes still feel challenged to find the specific content they want to watch.

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Even with all the changes and long history of TV evolution, the core sources of value within the industry remain the same. Production o


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