Like almost every business in the world right now, we find ourselves battling against the many repercussions of Covid-19.
Whilst all forms of marketing have been hit hard, with brands redirecting spend into areas deemed more essential, experiential agencies are particularly vulnerable, as building physical experiences as part of the overall consumer journey is our raison d’etre. Social distancing has put a stop to all gatherings across the world, with events being put on hold for the foreseeable future.
Despite these challenges, we’ve found that here in the UAE, within the industry there is a great sense of solidarity between clients, agencies and suppliers alike. We find that relations
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