By Cherry Fu, marketing director GCC, OPPO.
Covid-19 represents a moment in time that our life has never seen before. People and brands have been thrown into disarray as the pandemic swept across the region. The smartphone industry has also been affected by the epidemic, as many manufacturers look to host online launches and delay smartphone releases.
For OPPO, almost overnight we had to look at overhauling and recalibrating our marketing plans and think about the new needs of the customer. Our most significant focus from a marketing perspective was looking at how we could help our consumers through these challenging times by still getting our products into their hands through
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