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The Ned Doha adds two appointments to marketing leadership

The Ned Doha appoints Abdullah Al Atari as Director of Sales and Marketing and Raja Bennaceur as Director of Marketing and Communications.

The Ned DohaFrom left: Abdullah Al Atari, Director of Sales & Marketing; Raja Ben Naceur, Director of Marketing and Communications at The Ned Doha.

The Ned Doha, a luxury hotel in Doha, Qatar, has appointed Abdullah Al Atari as Director of Sales and Marketing and Raja Bennaceur as Director of Marketing and Communications.

The appointments aim to further elevate The Ned Doha’s experience for both local and international guests.

Each of the new additions bring a wealth of experience and fresh perspectives to their new roles.

Al Atari, who steps into the role of Director of Sales & Marketing, brings more than 14 years of experience in driving sales strategy, brand positioning, and marketing innovation in luxury hospitality. He has previously held senior leadership roles at several world-renowned hotel brands.

The Ned Doha claims Al Atari leverages a strong understanding of both the luxury market and the unique demands of GCC travellers.

Joining Al Atari is Raja Bennaceur who will take up the Director of Marketing and Communications role at The Ned Doha.

Originally from Tunisia, Naceur has more than 10 years of marketing and communications expertise, which she gained through working with renowned luxury hospitality brands in the Maldives, the EMEA region, and Qatar.

The Ned Doha claims Bennaceur will be a valuable addition to the Sales & Marketing department, bringing a fresh perspective shaped by her love of travel and dining, allowing her to create impactful strategies that truly resonate with the property’s clientele.

In her new role, Bennaceur will be responsible for leading the strategic direction of the hotel’s marketing and communications efforts. This includes developing and executing comprehensive marketing plans, managing brand positioning, overseeing digital and social media strategies, and driving public relations initiatives.

Having led numerous successful teams throughout her career, the hotel claims Bennaceur’s open-door approach to leadership and ability to nurture a collaborative atmosphere will undoubtedly empower the team’s growth and help shape a bold new chapter for The Ned Doha.

“We are excited to welcome such remarkable talent to our team here at The Ned Doha,” said Massimiliano Binda, Managing Director of The Ned Doha. “Each of these leaders brings extensive experience and a unique perspective to their role, further enhancing the guest journey and allowing us to remain agile in the region’s ever-evolving market.”

These new appointments reflect The Ned Doha’s ongoing focus on thoughtful leadership and crafting guest experiences that transcend the ordinary.

“Their collective strengths perfectly align with the brand’s legacy and Doha’s appetite for exceptional hospitality experiences,” Binda added.

With each individual bringing their own approach and industry know-how, The Ned Doha claims its team is well-positioned to shape the next chapter for the property and strengthen its reputation as one of Doha’s most exquisite destinations.

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.