Page’s Hanisha Lalwani picks at the ingredients of Burger King’s controversial ‘Moldy Whopper’ ad
At Dubai Lynx in March 2018, I met Burger King’s global chief marketing officer Fernando Machado shortly after his irresistibly titled talk ‘Social Responsibility with a Side of Fries’. Inspired by the brand’s ingenious marketing campaigns tackling social issues such as bullying, I asked Machado if obesity was a problem Burger King was ready to address, considering fast food giants have been linked to this health epidemic. His curt response was that their product team was dedicating huge resources towards increasing the use of healthier ingredients in their offering.
Circa Feb
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