More women in agencies and in higher creative positions could save the Middle East from itself. Here two creative directors talk gender and the challenging of stereotypes
The Middle East is busy producing talented women in every Arab city. Faster and greater than it is producing talented men. And this talent is affecting the creative communication industry. But not as quickly or as strongly as it should be.
Many clients in the region still want to see men in their meetings. In many cases, clients (sometimes women) request male voiceover talent to deliver their brand slogans because ‘men inspire more trust’. When a television commercial features a child, the child is usually a boy because
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
