Title: Chairman, Al Arabia OOH and Saudi Media Company (SMC) and President of UD Almeria
Years in the role: More than 10 years
Years in the industry: More than 20 years
Years in the Middle East region: Born and raised
Power Essay: Building confidence, expanding markets
When people talk about the media and advertising industry, they often describe it in terms of challenges: fragmented markets, lack of transparency, limited measurement, or competition for shrinking
budgets. I see it differently. Every challenge is also a solution waiting to be unlocked.
Saudi Arabia’s media industry stands at a pivotal moment. Vision 2030 has created an environment that encourages bold ambition, inter
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