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The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

by Elda Choucair, Chief Executive Officer, Omnicom Media Group - MENA

Elda Choucair, CEO, Omnicom Media Group – MENA
TITLE: Chief Executive Officer, Omnicom Media Group – MENA
YEARS IN THE ROLE: 3 years
YEARS IN THE INDUSTRY: 25 years
YEARS IN THE MIDDLE EAST REGION: 25 years
OTHER ROLES: Vice Chair, ABG; Board Member, Endeavor; Founding Board Member, Unstereotype Alliance

POWER ESSAY: Beyond the buzz – rediscovering the core of media, by OMG’s Elda Choucair
Usually, people go back to basics when overwhelmed, stressed, or lost, and when they need to simplify things to achieve better results. This call is not about that. Although we can argue media practitioners are likely overwhelm


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