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The MENA Power List 2021: Cultural relativity, by Havas’s Dany Naaman

By Dany Naaman, CEO Havas Group Middle East.

years in role: 3 | years in company: 16 | other roles: Member of the Board, IAA
UAE Chapter

The media and entertainment sector in the Middle East has been vital to the region’s growth and visibility. Although local providers have made considerable strides in developing media and content, and although they have produced considerable revenues, global platforms continue to dominate the market, restricting local players’ prospects of capturing a larger share of the pie and denying local economies billions of dollars.
We have been seeing multiple government initiatives aimed at building a more knowledgeable and better-trained workforce and boosting a variety of businesses. Programmes


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