By Jalaja Ramanunni
The Marketing Society UAE held its annual awards ceremony to celebrate the best in regional marketing campaigns, strategies and leadership. The event brought together 70 leading marketers at Peaches and Cream on the Palm Jumeirah.
This year’s awards in the UAE focused on three key categories: Brand Evolution, Brand Communication, and Customer Engagement & Experience.
Majid Al Futtaim picked up two awards for Brand Evolution, and Customer Engagement & Experience. It was awarded for its campaigns, ‘How to SHAREPay Paid Back’, and ‘Making every customer fall in love with SHARE’ (agency: BBD Perfect Storm).
McDonald’s and Mastercard’s branded partnership won the award for Brand Communication (agency: FP7 McCann).
The winners of the awards were judged by a panel of marketers, including Toufik Chadli, Hayleigh Ford, and Rob Beswick, who represent brands such as Al Safi Danone, HSBC and Virgin Mobile. They were joined by other senior marketing leaders who are members of the Society.
Alasdair Hall-Jones, Global Director, The Marketing Society, said, “The Marketing Society UAE’s Awards were created to champion the creativity, innovation, and impact that the marketing industry continues to deliver in the region. Awards are a great inspiration, and the more we can showcase what world-class marketing looks like, the more we can learn from one another.”
The Marketing Society Awards in the UK have been running for over 38 years, and the Society has looked to bring their experience in awarding best practice marketing to the region.
