The LEGO Group has launched #BuildToGive initiative with a global campaign video showing families coming together to build their stars.
The initiative aims is to give 1.5 million children across the world in hospitals, children’s homes or vulnerable communities the chance to play this holiday season.
For every heart shared on social media using the hashtag #BuildtoGive before 31 December, the LEGO Group will donate a LEGO set to a child in need of play.
The sets are distributed through the LEGO Group’s network of local charity partners in 24 countries around the world.
Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group, said: “Hearts are recogni
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