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The Impact of Radio: Messaging that works – by MMS’s Jacques Touma

by Jacques Touma, Commercial Senior Manager at MBC Media Solutions (MMS)

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In what new ways are advertisers using audio?
Radio has historically been able to connect with listeners’ emotions in a way that other platforms may not. Realising this, brands are leveraging the emotional connection radio has with listeners to build relationships that are based on emotion and mutual un


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