Creative Featured Insights Opinion

posted on Jan. 23, 2025 at 11:28 am

The human spark: Why we will always be inspired by each other

posted on Jan. 23, 2025 at 11:28 am

You Experience's Vijay Simon and Sachin Mendonca discuss why progress isn’t just about efficiency or innovation; it’s about pushing the boundaries of what it means to be human.

From left, Vijay Simon, Chief Creative Officer, and Sachin Mendonca, Chief Strategist, You Experience on the journey, struggle and triumph of the human effort.

In a world increasingly defined by technology, one truth stands firm: humans are inspired by the feats of other humans. Whether it’s a groundbreaking invention, an Olympic record, or a revolutionary piece of art, progress happens because one person inspires another to go further.

While artificial intelligence impresses us with its precision and efficiency, it will never replace the visceral connection we feel to achievements born of human effort, ingenuit

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Tags:algorithms artistry Automation creations creativity dehumanisation efficiency human achievement human effort human ingenuity intuition mechanisation precision Sachin Mendonca technology Vijay Simon YouExperience

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.