Ayman Haydar is CEO of MMP World Wide
We live in an age where something can go viral in a matter of minutes, seconds even, depending on how divisive the statement, image or clip is. We’re learning a lot of lessons as we adjust to life in the pandemic age, but for brands, the overwhelming takeaway here is that they can no longer afford to focus all their efforts locally, not when the world is facing change on a scale we haven’t experienced in our lifetime. 2008’s economic crisis was just a warm-up. 2020 is effectively ground zero.
The big global issues we’re so used to viewing from afar are now being felt on
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