Chadi Farhat, Managing Director, Talon – MENA, shares his thoughts on bridging borders in out-of-home advertising.
In today’s dynamic marketplace, the ability to innovate and adapt is crucial for success. While the focus in the GCC and MENA regions has traditionally been on regional reach, the demand for global expansion is rapidly increasing.
As countries unveil ambitious visions for the future – such as Saudi Arabia’s Vision 2030 and Dubai’s Vision 2030 – there is an obvious excitement surrounding the new possibilities. These initiatives aim to transform economies and elevate the region’s status on the glob
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