Of the 100 top global economies, 69 are companies and 31 are countries. Netflix is bigger than Russia and Amazon Prime Video is the equivalent to the 10th biggest country in the world. But what does this mean for brands and marketers? It’s a clear reminder, a powerful promotion of our roles in leadership, in life. That the real levers of power in our world today, sit not in parliament, but in the boardrooms of brands.
And with that power comes both responsibility… and opportunity. This isn’t philosophy.
It’s business.
There is a $1.2 trillion market waiting for brands that can clearly demonstrate their sustainability credentials. Not vague ambitions. Not clever slogans. But substance.
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