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The future of luxury property marketing reflects the values of clients

Buying luxury property has turned into a personal journey, finds Sankari Properties’ Meenakshi Khanchandani

As we enter 2024, the UAE’s luxury property market is witnessing a transformative shift, reflecting its growing appeal as a long-term residential haven and a significant change in the demographics of ultra-high-net-worth individuals (UHNWIs).
Over the past five years, the typical profile of UHNWIs has changed dramatically, challenging old ideas about wealth. Influenced by the pandemic and the growth of the blockchain sector, a younger and more diverse group of people are now building wealth.
They prioritise quality lifestyle more predominantly than earlier generations. This shift in wealth demographics highlights the need for a more thoughtful approach to designing and marketing luxury ho


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