“Integrating solutions such as artificial intelligence (AI) can revolutionise the loyalty landscape,” writes Dany Karam, Chief Marketing and Partnerships Officer, Al-Futtaim – Blue.
Loyalty programmes have evolved significantly. What began as simple punch cards has transformed into sophisticated, data-driven ecosystems designed to foster genuine, long-term relationships between brands and consumers.
In a region like the Middle East, where consumer expectations are constantly evolving, leveraging loyalty programmes can be a powerful tool to boost customer loyalty and drive revenue. But the landscape is changing, and simp
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