“In today’s attention-deficit world, brands are increasingly seeking a sonic identity to enable them to connect with their customers, faster, deeper and wider.”
It’s a whole new world out there. A world of fragmented media, digital communication, e-commerce and a mobile-first environment.
Add to this the proliferation of social media channels coupled with the emergence of ‘audio first’ mediums such as podcasts, audio streaming platforms, voice activated speaker systems and you’ve got a compelling reason to add a sonic dimension to your brand.
Today, progressive marketers are looking closely at creating their sonic brand, recognising that a strategically crafted sonic a
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