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The exciting – but complex – future of sports streaming in MENA

"A young, tech-savvy population, booming internet access, and an insatiable thirst for premium sports content have made MENA a melting pot of opportunity and innovation," says Myco's Somair Rizvi

sports streaming in mena by Somair

In the world of sports streaming, the Middle East and North Africa (MENA) region is where all eyes should be. As someone deeply entrenched in this industry, I can tell you firsthand that it’s an exhilarating time to be part of this transformation.

A young, tech-savvy population, booming internet access, and an insatiable thirst for premium sports content have made MENA a melting pot of opportunity and innovation.

Let’s face it: traditional broadcasters are playing catch-up as digital platforms take the lead. MENA is no longer just a consumer market – it’s becoming a trendsetter in the global streaming ecosystem.

Here’s why the region stands out. Countries like the UAE and Sau


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.