Saudi Arabia continues to progress with a clear and ambitious vision for the future. At the heart of that ambition lay the Kingdom’s youth. A demographic powerhouse that holds enormous potential for the country’s progress, the youth signifies a vibrant and energetic segment of society that marketers want to maximise.
There is absolutely no doubt about the potential that exists for marketers. However, engaging the youth requires an approach that takes into consideration a variety of aspects, including but not limited to cultural sensitivities, digital preferences, and how to ride on evolving trends.
Digging into the insights
Today’s Saudi youth are more active participants in t
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