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The evolution of the music industry for brands

The evolution of the music industry for brands has been shaped by a range of factors, including tech advancements, changes in consumer behaviour, and the growth of digital platforms.

From immersive experiences, virtual events to branded content and collaborations and AI-generated music, the future of the music industry for brands is likely to be characterised by innovation, creativity, and a continued focus on delivering unique and engaging experiences to consumers.

Anna George, Founder of the Female Talent Agency a first-of-its-kind female-led creative agency specialising in music and brand partnerships, guiding brands and artists to success kicked off the panel.

Karima Damir, Director of H


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