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The era of humanising healthcare marketing

Aster DM Healthcare’s Group CMO Rahul Kadavakolu discusses the consumerisation of healthcare before diving into the design, data, delivery, digital and demand elements of healthcare marketing.

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

In a world where people want answers, results, solutions, and advise in a flash, there is a need for businesses to empower them with accurate information in real time. The world of healthcare is no different. Today, we want to take our health into our own hands and make our choices while seeking care. The healthcare paradigm is rapidly shifting from being illness driven care to more preventive or wellness focused care.

In this evolving landscape, making healthcare more humane, easy to understand and centered around empathy will go a long way in crea


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