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posted on Sep. 12, 2024 at 12:55 pm

The era of humanising healthcare marketing

posted on Sep. 12, 2024 at 12:55 pm

Aster DM Healthcare’s Group CMO Rahul Kadavakolu discusses the consumerisation of healthcare before diving into the design, data, delivery, digital and demand elements of healthcare marketing.

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

In a world where people want answers, results, solutions, and advise in a flash, there is a need for businesses to empower them with accurate information in real time. The world of healthcare is no different. Today, we want to take our health into our own hands and make our choices while seeking care. The healthcare paradigm is rapidly shifting from being illness driven care to more preventive or wellness focused care.

In this evolving landscape, making healthcare more humane, easy to understand and centered around empathy will go a long way in crea

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Tags:Aster Aster DM Healthcare biomonitoring cmo consumer wellness consumerisation Consumers data delivery demand design diet digital Empathy fitness routines healthcare healthcare marketing marketing preventative care Rahul Kadavakolu supplements treatment wearables

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.