There are marketers, and then there’s Edward Matti, a man who’s worn many hats and made them all look good.
A certified financial planner turned entrepreneur, this managing partner at the thriving CCM Consultancy with offices in Dubai, New York, Montreal and Athens embodies the meaning of ‘energy that fills the room’.
Edward Matti believes social selling and digital mastery are an absolute must for brands to survive in today’s information-saturated market, where consumers have become their own market experts, consuming information from opinion leaders online and avidly following brands, often being keen to be a part of product ideation.
Digital mastery
He highlighted five
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