Saudi Arabia has become synonymous with change. Social, economic, cultural, in the context of Saudi, these words are always closely tailed by ‘change’, like an over enthusiastic private investigator on the heels of a suspect. The same can be said of ‘digital’.
‘Change’ (or transformation to the well renumerated) is never far away.
So, given this is a piece on digital in KSA, you can be certain it’s about change. Digital retail in KSA presents an interesting dichotomy. Digitally intelligent, connected consumers who spend significant amounts of time online.
Who overwhelmingly prefer to shop offline, rather than online. 55 per cent of the Kingdom’s population is under 35, smart p
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:MRM / MCN
