The future is about messaging by audience, argues Digital Media Service’s Rami Saad
If you are reading this, you’re in trouble. Not the kind where you missed a deadline or used an old logo on a client presentation but rather the sort where we have collectively and for a long time upset the most important stakeholder in our entire business: the consumer. It doesn’t even matter if you’re a client, an agency, a publisher or even a production house. You are guilty. So it may be best to read on.
David Edelman, lead on digital marketing globally for McKinsey, imagines a world in 2020 without any more spam. He says: “Email in-boxes clogged with irrelevant offers or TV ads about somethi
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