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‘The Death of the Superman’ (again) by Wunderman Thompson’s Tarek Haddad

By Tarek Haddad, MD, Wunderman Thompson Beirut with a little help from his friends…

 

I’M THE BAD GUY, DUH.

2019 was the year of; the rerun, the rehash, the remake, the adaptation or, the year of familiarity, albeit; enhanced with increasingly outstanding novel production values, in an ever-fickle world.

The sheer number of life changing events that are happening on a global scale is hard to keep track of despite being constantly present in our lives across the spectrum of channels, voices and varying points of view.  These affect us, arguably, in line with our proximity – in some cases, physically and emotionally and, certainly directly and indirectly irrelevant of our awareness of it or what our value/ belief structure is comprised of – a debate within itse


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