The PR, events and experiential industry in MENA has shifted into a digital-first, influencer-driven landscape. Celebrity-led events and dated PR models are losing traction, while micro-influencers, immersive activations and joint authorship with creators are reshaping campaigns. In this industry snapshot, Cicero & Bernay’s Tariq Al Sharabi explores the strategies driving relevance and results.
How would you describe the current state of the PR/ Events and Experiential industry in the MENA region?
The PR and experiential landscape has moved further into a digital-first mindset, with campaign volumes continuing to grow. This is fuelled by demand for immersive activations and a sustained push
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